When the designers for Chelsea Collective, a women’s’ athleasure concept-store being launched by Dick’s Sporting Goods, approached us to collaborate on a “statement” floor they desired for the stores, the slate was essentially blank.
Oh, they had a wish-list: eye-catching, interesting, durable and easy to maintain.
We met in our custom sampling workroom in Southern California, and quickly narrowed things down to this beautiful calico-sorted American Hickory, in two plank widths and with an easy-maintenance low-gloss European Oil finish.
About a year after install the worth of an oil finish was demonstrated when there was a “water event” in one of the stores, that involved about as much grime and gunk as water.
Thomas Benjamin personnel flew out and consulted on the clean-up and re-oiling, all of which was accomplished in one overnight session.
KEY SPECS
Product: Custom Flooring:
Dimensions: 5/8” x 4” and 5/8” x 8” x RL to 12’
Species: American Hickory
Grade: Rustic Grade
Finish / color: European Oil Finish, Natural Color